How To Overcome COVID-19

Back before COVID-19 changed how we interacted with one another and conducted business, opening up a franchise was a relatively simple process with a clear path to success—especially in the cleaning industry. Now, many entrepreneurs are wary about starting something new. But we’re here to tell you that the pandemic shouldn’t quell your desire to join our thriving network of franchise owners.

And here are five reasons why…

1. Consumer (Cleaning) Needs Are Rising

Depending on the franchise and industry you’re interested in, there is likely a consumer demand for it. More specifically, the need for cleaning services has always been there and grows more significant every year. In fact, America’s Small Business Development Centers reports that the cleaning service industry brings in a total of over 46 billion dollars annually.

Now amid the pandemic, consumers are looking for cleaning companies to ensure their properties are disinfected inside and out. This bodes exceptionally well for prospective franchisees. According to Small Biz Daily, buying into a brand that provides in-home services may be an avenue to consider because of the budding consumer needs. The advantage of buying into an established brand, like The Cleaning Authority, is that we provide more security in terms of the products and services we offer customers.

2. Low Competition

Business competition would be fierce under normal circumstances if you were looking to start a business or buy into a franchise pre-pandemic. As a result of COVID-19, over 32,000 franchise businesses (outside of the cleaning industry) closed in 2020, according to the International Franchise Association. Restaurant franchises were hit the hardest, causing many companies to scale back or temporarily stop franchise sales. These changes have left the door open for new small business owners to make their marks (hint, hint!). Now, if you’re here, that means you’re interested in a cleaning franchise with us, and less franchisor competition applies to more ad space, more affordable office equipment, and so on.

3. Expansive Pool of Talent

Because of the pandemic, many companies had to make some difficult decisions and let go of several employees at once. This wave of mass firings left many people out of work but eager to find their next opportunity. Now, previously unattainable, skilled, and motivated candidates are on the market and ready to start working today. As a franchise owner with The Cleaning Authority, you’ll need a candidate pool to fill positions with your franchise location. While potential employees may be more readily available, our marketing and leadership teams will provide you with the resources you need to find and hire high-performing cleaning staff.

4. More Available Property Space

As the saying goes, “when one door closes, another one opens,” and that is definitely the case for new franchise owners looking for office space during the pandemic. As many franchise businesses were forced to close permanently, landlords and property owners had to fill space to keep themselves from feeling the adverse effects of COVID-19. This has caused many properties to drop lease pricing and offer deals—subsequently—leaving office space available for new business owners.

Our franchise teams have done the work mapping out available markets in your desired state, so all you have to do is find adequate space to set up shop. We’re with you every step of the way, ensuring you put your best foot forward from the onset.

5. Commercial Cleaning is Essential

When the world changed and the pandemic took us all by surprise, people were scrambling to get a hold of disinfecting products to ensure their families’ safety. It was at this point that cleaning services were in high demand. In fact, the Centers for Disease Control and Prevention confirmed that all types of facilities should employ a regular cleaning and disinfection schedule to ensure sanitary high-touch surfaces and high-traffic areas. Consequently, the government deemed commercial cleaning an essential business for the simple fact that cleaning services were vital to reducing the spread of COVID-19.

For franchisees that offered commercial cleaning services, this was a beacon of hope for our industry, validating our function. Entrepreneurs unsure about opening a franchise with us amid the pandemic should be encouraged by confirmation that we are an essential entity. We’re not taking a risk or gambling with livelihoods. We have a strong foundation, proven business model, and reputation for growth and advancement even during times of recession.

Now that you have the knowledge to quell any worry about opening a franchise, it’s time to get started with The Cleaning Authority. We can’t wait to start supporting you with advanced tools, industry-leading support, and technical training that puts you directly on the road to success.

For more information, call us at (888) 718-4534 today!